Geopolitical Risk

Reputational Risk

Protect Your Good Name By Mitigating Reputational Risks

Your name is your brand.  And the way the public perceives that brand will either take you to the highest level of success or sink you completely.

That’s why it’s so shocking that so few companies conduct proper due diligence when it comes to risks to their reputation.

Shoe company Umbro is the perfect example. In 2002, Umbro released a sneaker named Zyklon, which is the same name as a gas used by the Nazis to kill people in concentration camps.

The public outrage was swift and certain, prompting Umbro to release a public apology and declare they would be checking the names they use more carefully in the future.  

The entire ordeal could have been easily avoided with the proper due diligence, potentially saving Umbro millions in lost revenue.

Your reputation can be destroyed in the blink of an eye, often from factors that may be completely out of your control.  And while many companies can survive regulatory fines or sanctions violations, blows to your reputation can instantly decrease the value of your company and lead you to have to rebrand entirely or completely shut down.

If you are a pharmaceutical or medical device company, or a firearms company, you will have even more potential reputational risks to deal with.  These range from insurance risks, to political risks and lobbying, to social media campaigns targeted against the company.

So what can be done to mitigate such reputation risks?

Before launching any new business initiative or marketing campaign, you can have Infortal run focus groups and studies, as well as evaluate the consequences for your brand perception and awareness.  We will also conduct proper due diligence on executive teams to help you avoid any possible reputational risks that could come from doing business with the wrong person or enterprise, such as someone on the sanctions list or someone with a criminal past.

If you are already in the middle of a PR crisis, Infortal can gauge public sentiment and test to see what strategies will be most effective for mitigating the damage to your reputation as well as discover the best way to alter public attitudes to become more favorable towards your company.

Contact us now to learn how we can assist you with Reputational Risk

More Solutions from Infortal

Executive Due Diligence

Our due diligence investigations help you understand fraud, bribery and corruption issues so your organization can avoid unnecessary risk exposures.

Board Advisory Services

Protecting your corporation’s Board of Directors, shareholders and employees are part of key risk mitigation strategy.

Global Background Checks

Infortal has screened workforces for Fortune 100 companies, banks, law firms for 30 years including nationwide and international hires.

CLE Accredited Courses

Infortal’s Continuing Legal Education (CLE) courses are designed to equip executives, attorneys and risk managers with strategic insights to navigate the complex landscape of geopolitical risk. We cover topics such as international sanctions, regulatory risks, corporate espionage, AML, global warfare, anti-terrorist financing and corruption.

We can help you make informed decisions and mitigate potential risks for your business.
This is a block of text. Double-click this text to edit it.